A. We have a two fold SEO Approach

We optimize existing site pages as opposed to creating doorway pages (unless site pages are in Flash, .ASP etc). This means that there is extensive coding work involved - accordingly a date-wise activity plan is communicated to you/client. As with any project, deviations from the comeback dates (client approvals) will introduce delays into project task completion dates.

Content matters most in search engine placement. Search engines prefer to rank sites that offer authoritative content. Accordingly, we may request changes to existing site content on certain pages. We will then incorporate the relevant keywords into the base text (contextually).